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The Importance of Having SEO-Friendly Landing Pages
Many business owners understand that search engine optimization is vital for gaining organic traffic to their websites. However, some of those same marketers ignore SEO best practices when creating...
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What Is the Ideal Length for Blog Posts?
Blogs are essential for earning trust. By demonstrating your proficiency, experience, and personality, users are more likely to rely on you in the future and purchase your goods and services. But to...
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The Importance of Including Image Alt Text for Accessibility and SEO Purposes
Anytime you add content to your website (text, images, etc.), you want to ensure that you’re keeping up with SEO and accessibility best practices. If you don’t, search engine giants like Google may...
View ArticleExploring the Power of Storytelling in Marketing
As a business owner, it undoubtedly benefits you to try out various marketing strategies, but in the ever-evolving world of digital marketing, it can take some trial and error to discover the best...
View ArticleIs It Possible to Include Too Many Links on a Webpage?
Citing sources on your website can help boost search engine optimization (SEO), but cramming too many links into your content can do more harm than good. Finding the right balance can be challenging,...
View Article4 Parts of Your Website That Should Include Keywords
Keywords are a crucial piece of any marketing strategy. These special terms can be a single word or an entire phrase that people enter into search engines. The goal of using keywords is to boost your...
View ArticleThe Importance of High-Authority Backlinks
Ask yourself: How likely are you to try something after a trustworthy friend or family member recommends it? The answer is quite likely, and in a similar vein, high-authority backlinks act as credible...
View ArticleGetting Started With Google Tag Manager: A Beginner’s Guide
Collecting and analyzing data regarding user behavior has always been a crucial step in knowing how to market your site and increase your conversion rates. And today, Google Tag Manager (GTM) is here...
View ArticleHow to Implement Cross-Channel Marketing in Your Strategy
Cross-channel marketing involves connecting with your audience using multiple mediums while ensuring the entire journey is cohesive and personalized. For example, you may make someone aware of your...
View ArticleThe Difference Between On-Page SEO and Off-Page SEO
As a marketer, you’ve most likely heard of and worked with SEO as a general concept, but what you may not know is how specific on-page and off-page SEO strategies influence your website’s visibility....
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